Building up a positive, engaged brand identity is invaluable. People want to feel good about who they shop from. This can be done by offering great products at a good price so they feel good about getting a deal. It can also be done by engaging with your local communities. Giving back is one of the easiest ways that businesses everywhere can build up a stronger, more positive approach that can immediately help them stand out from the competition.
People want to give back and make the world a better place. The issue is that there's so much negativity in the news that it can make them feel like there's nothing they can do. That's where you come in. By advertising your charitable efforts and how shopping with your business helps give back, too, you can tackle two birds with one stone.
Giving back can be an incredibly powerful move for your business, so if you aren't already, here are four reasons why you should get started today.
1. It's as Easy as a Click
Donating to existing charities is the simplest and easiest way to give back. You can choose a highly visible, highly valued charity like the American Red Cross to donate money to and then know you've made a positive impact both in your country and abroad. Rather than do this quietly, market your efforts. Work on establishing a fundraiser or just marketing how much money you've collected for this purpose, and use those assets to highlight your charitable efforts to your community at large.
2. You Can Boost Your Local Community
If you're a location-based business, giving back can actually help elevate and boost your local community. For example, if you volunteer your time or sponsor a skills-building workshop, you can help those just starting out or those getting on their feet with a leg up into a future where they have gainful employment. That employment then stimulates the local economy, which in turn boosts sales and profits for your own business.
3. It's a Great Marketing Method
Sponsoring charitable events is an excellent way to make your business into a household name. You get to put your logo and branding up everywhere, have a presence at a big event, and so much more. There's a reason why you'll see some of the biggest businesses sponsoring things like charitable marathons. It's because it's a great way to attach your name to a good cause. Your customers see your brand and know you're doing something good for the community or wider world, and they remember that.
4. It's an Effective Way to Boost Engagement
As previously stated, people want to make a difference. They often just don't know how. That's why being a charity-supportive business is so effective. If there's a social good attached to a sale with your brand that's not attached to your competitors, then those who want to do good will immediately shop with you. So long as your prices are comparable, even those who aren't too keen on giving back have a greater incentive to shop with you over anyone else. You, after all, offer more value.
