Dallas Area Rapid Transit (DART) has unveiled its new campaign, "Live Green, Ride Clean," as part of its Point B Strategic Plan. The initiative focuses on improving the cleanliness and maintenance of DART facilities, including bus stops, transfer and train stations, buses, and Light Rail Vehicles (LRVs).
DART employs over 250 staff members and contractors dedicated to maintaining the system. The organization ensures daily cleaning of hundreds of locations, with many being cleaned up to three times per day or more.
A notable feature of DART's maintenance strategy is Mainline Cleaning, where LRVs are cleaned throughout the day while in revenue service. Additionally, all vehicles are deep cleaned in rail and bus service yards before being returned to service each morning.
“DART is thrilled to spotlight the efforts of our clean team through the Live Green, Ride Clean initiative,” said Bernard Jackson, DART’s Senior Executive Vice President & Chief Operations Officer. “This effort aligns with our Point B Strategic Plan, particularly in Quality Service and Culture of Contribution. We want our riders to appreciate the care our team puts into making DART spaces clean and inviting, and for our employees to deliver on our mission of creating best-in-class mobility experiences.”
The goals of the "Live Green, Ride Clean" campaign are:
- Enhance Hygiene Standards: Ensure all stations, bus shelters, trains, and buses meet or exceed hygiene regulations.
- Landscape Beautification: Improve the aesthetic appeal of DART facilities through landscaping.
- Improve Functionality: Address operational issues to ensure facilities are functioning optimally.
- Elevate User Experience: Create a more inviting and user-friendly environment.
Gustavo Espinoza, Assistant Vice President of Maintenance of Way and Facility Maintenance, stated, “It is gratifying to hear from the community as they notice the changes. Maintaining a system as large as ours requires significant effort and staffing. We take pride in ensuring our facilities look their best, which is why we have programs like mainline cleaning and a two-hour window to address offensive graffiti.”
DART encourages customers to report any issues to the Customer Service Department by calling 214-979-1111. The department operates seven days a week from 5 a.m. to midnight and can initiate the process for the clean team to address any identified issues.
