Carl Thompson, president of Mojo Media Labs in Las Colinas, has been named to the board of directors for the American Advertising Federation (AAF) Dallas Chapter. During his 12 month term, Thompson will serve as the director of marketing communications.
Thompson, a 22-year advertising industry veteran, has held positions with Ogilvy & Mather, GSD&M and most recently, Temerlin McClain. Thompson is also a member of the American Marketing Association and an adjunct professor at SMU, teaching advertising strategy. In his current position leading Mojo Media Labs, he is turning the traditional agency model upside down by offering packaged services with fixed pricing.
“After 22 years in the advertising industry, I have learned that most clients perceive marketing as expensive, overwhelming and oftentimes a frustratingly long process. My mission at Mojo Media Labs is to change that,” states Thompson, noting the agency targets small- to medium-sized businesses that are growing fast and need professional marketing support to take it to the next level. "As a result, we have created a model that eliminates the proposal “dance” and delivers results quickly."
Mojo Media Labs is located in Canal Centre at 400 E. Las Colinas Boulevard, Suite 270, Irving, Texas 75061. For more information about the company’s services, call (972) 815-1070 or go to www.mojomedialabs.com.
